Broadleaf sees recent megatrends such as DX (Digital Transformation), EV / Autonomous driving, and MaaS (Mobility as a Service) as growth opportunities. In addition to expanding revenue in our mainstay software business, we will promote the creation of businesses in MaaS and other new domains.
Growth Opportunities and Themes for Initiatives
□Growth Opportunities
| DX |
Enterprises’ IT investment has increased in response to online / remote / digital administration |
EV
Autonomous driving |
There has been advance in IT of auto maintenance in response to new statutory inspection systems and evolving maintenance technologies |
| MaaS |
Demand for service provision infrastructure has increased in response to the growing number of entries of a variety of players |
□Themes for Initiatives in 2021-2023
"Two DX"
①Promote customers’ Digital Transformation (DX)
②Add value to our service infrastructure as the Data Exchanger (DX).
Basic Strategy
| Strategy: |
Constructed using the Cloud technologies and equipped with various DX-compatible functions and service in stages |
| Expected Benefits: |
Increased numbers of sustomers, Increased ARPU (Average Revenue Per User), Improved efficiency of introduction, Improved operational efficiency |
| Strategy: |
Plan to gradually expand the coverage area of “Ordering” from auto parts to other areas |
| Expected benefits: |
Increase in the number of users and the usage rate |
| Strategy: |
Start offering menu for MaaS services and is planned to extend in stages |
| Expected Benefits: |
MaaS marketplace will be added into a new business field |
Priority Measures and Social Effects
| □ Priority Measures |
□ Social Effects |
| Measure 1 |
Introduction of new cloud-based model to the market |
By responding to EV/PHV, we will support the spread of eco-friendly vehicles |
| Measure 2 |
Strengthening of DX solutions |
By encouraging penetration of the new work style,we will support improvements in labor productivity |
| Measure 3 |
EDI extension and opening of the ordering platform |
By establishing a framework for smooth transactions of recycled products, we will support the efficient use of natural resources |
| Measure 4 |
Deployment of the MaaS platform |
We will improve the convenience of daily life, eliminate the mobility gap, and support the reduction of environmental impact |