Learning about Broadleaf
Characteristics and Strengths
About 37,000 customers
We have been providing software and services for about 40 years which have been used by about 37,000 customers as the Group. Due to accumulation of efforts, we have achieved the trust of our customers.
In-house development of software
The software we provide is planned and developed in-house, and we have 29 business offices for direct sales in Japan. One-stop delivery of products and services is one of Broadleaf's strengths.
Various functions of software and ample database
The software has a variety of unique functions specialized for each industry, including the management functions essential for customers’ business. In addition, the database, which has accumulated information of vehicle types and parts of cars running in Japan for about 40 years, is the biggest weapon.
Unique platform and Data Exchanger
We have built a unique platform called “Broadleaf Cloud Platform,” which provides an operational infrastructure and a variety of functional modules, including AI / blockchain.We also gather, analyze, forecast and integrate data, which is our strength, to provide high-value-added services to customers and the society.
Good financial health
In the end of FY2020, the return on equity attributable to owners of parent was 76.2%, maintaining a sound financial position. Strong financial base which ensures sustainability and stability of our business is important for us, since we provide core business system to customers.
Market Share and Trends in Automotive Aftermarket
Majority of our customers are from the automotive aftermarket sector. The software market is organized by industry such as auto maintenance shops and auto parts dealers.
The graphs below show the estimated share of the software for the auto parts dealers, which has the longest history, and the software for the auto maintenance shops, which is used by the greatest number of people.
Stricter legal systems
From April 2020 Specific Maintenance System
A new system that stipulates requirements for a huge land, equipment, qualifications, etc., when servicing sensors
From October 2021* OBD (on-board diagnostics) vehicle inspection
New vehicle inspection system, which includes an additional inspection item using OBD in line with the computerization of vehicles
*Test introduction, full-scale introduction from October 2024
Trends in Automotive Aftermarket
As we provide core business systems, trends in the automotive aftermarket (particularly trends of auto maintenance shops) affect our businesses.
Passenger-type vehicles in Japan are increasing, and total revenue and number of auto maintenance shops have remained stable.
Company Introduction Video