Broadleaf provides cloud-based software services primarily to businesses engaged in vehicle maintenance, repair, and parts distribution.
To grow alongside our customers, we are pursuing two growth strategies: “Cloud Penetration” and “Service Expansion.” By enhancing our services and expanding our customer base, we aim to drive sustainable growth.
Two Growth Strategies
1. Cloud Penetration
Bringing User-Friendly Business Software to More Customers
We are expanding adoption of our cloud-based business software(.c Series), which customers can access over the internet. Alongside supporting existing customers in their transition from traditional packaged software*, we are introducing the .c Series to new customers.
*
The transition from our traditional packaged software (.NS Series) to cloud-based software currently applies only to customers in the mobility sector.
2. Service Expansion
Enhancing Services That Support Our Customers’ Operations
01
Expanding Business Software Capabilities
We will expand the range of operations supported by our cloud-based business software by customizing it to meet customers’ needs and integrating it with third-party systems.
This will enable us to serve customers whose needs could not be fully met by our traditional business software. We will also add features and services for existing customers, enabling them to use our software across more of their operations.
02
Expansion of Auto parts Ordering platform (Marketplace)
We will expand our marketplace, which connects auto maintenance and repair businesses with parts suppliers and enables them to search for and order parts online.
By making it easier to find and order the parts they need, we will save customers time and effort. Increasing the number of participating businesses and transaction volumes will help create new revenue opportunities for Broadleaf.
03
Exploring New Services Using Data and AI
We will use the data we have accumulated appropriately to develop new services that support our customers’ operations. We are also exploring the potential for new AI-based services in the future.
*1
2DX: A slogan representing Digital Transformation and Data Exchanger, a registered trademark of Broadleaf.
(For details, see "Foundations for Growth")
*2
Broadleaf Cloud Platform (BCP): A common IT infrastructure that supports our cloud services, marketplace services, and integration with external services.
(For details, see "Foundations for Growth")
Foundations for Growth
Our services draw on the data, technology, expertise of our people, and customer relationships we have built over many years.
01
A Proprietary Cloud Platform Supporting Multiple Services
Broadleaf Cloud Platform is a shared IT platform that supports our business software and auto parts marketplace services. By combining features and enabling data integration with third-party services, we develop and enhance services to meet our customers’ operational needs.
Guided by our “2DX” approach, we use this platform to support the digitalization of our customers’ operations and pursue new ways to create value from the data we have accumulated.
2DX:
Our approach combining the following two concepts:
*1
Digital Transformation: Using digital technology to help customers improve and transform their operations.
*2
Data Exchanger: Collecting, analyzing, and using data to improve services and create new value.
02
Database Supporting On-site Operations
We have accumulated vehicle and parts information, along with data on maintenance and parts replacement. This data supports our customers’ day-to-day operations, such as finding the right parts and preparing estimates.
By combining this data with insights from our customers’ practical experience, we provide the information they need in an easy-to-use format.
03
Human Resources with an Understanding of Our Customers’ Industries and Operations
We provide end-to-end support, from service development and solution proposals to post-implementation support. This is why we focus on developing people who understand our customers’ industries and operations and have the necessary IT knowledge and skills.
We help employees strengthen their expertise and create an environment where they can apply their experience and abilities to address our customers’ challenges.
04
Relationships with Customers and Partner Companies
Guided by our corporate philosophy of “Gratitude and Happiness,” we have built trust with our customers and partners through day-to-day interactions. We use their feedback on operational challenges and needs to improve our services. By incorporating our partners’ technologies and services, we also aim to support a broader range of our customers’ operations.
05
Reliable Service Delivery and Support
Customers rely on our software for their day-to-day operations, so reliable performance and access to help when needed are essential. We are enhancing post-implementation support to help customers continue using our services.
We are also strengthening information security measures and the infrastructure and processes that keep our systems running reliably, so customers can use our services with confidence.
06
Internal structure supporting rapid decision-making and operational efficiency
We are creating a flatter organizational structure to speed up decision-making and enable teams to turn decisions into action more quickly.
We are also introducing generative AI into sales, development, and administrative operations to improve efficiency, enhance our services, and support business expansion.
Performance Targets and Progress
For progress on performance targets and growth strategy, please refer to the management plan and the latest financial results presentation materials.
Business Strategy&Plan
Check the goals of the growth strategy
Presentation Materials
Check the latest performance and progress
Related Information