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BUSINESS STRATEGY&PLAN

BUSINESS STRATEGY&PLAN image

Business Strategy&Plan

Vision

Since its founding, Broadleaf has been committed to creating added value that contributes to the growth of customers' businesses and the creation of an affluent society by providing products and services that contribute to the growth of our customers' businesses, while valuing the spirit of gratitude, happiness, and the brand name Broadleaf. In order to quickly respond to changes in societies and businesses resulting from technological innovations in recent years and to create and provide new value that meets the needs of the times, we need to clarify the directions we should take and accelerate the pace of change. We have therefore set our vision as "The Field for Our Future that will lead to thinking and spreading."

<10-Year Vision>
Products, People, Technologies, and Hearts. Contributing to the realization of a prosperous society through the creation of diverse value through various connections. What do we think today, what we connect, and what expand for our future? As a partner that creates innovation, we will promote co-creation with our customers and all of our stakeholders.

Issues to be Addressed

In the automobile industry which is facing once-in-a-century period of profound transformation, the automobile aftermarket* confronts with significant environmental changes. New technologies such as autonomous driving which uses AI, and new types of mobilities represented by electric vehicles will be widely used in the future. Due to the needs of car owners and the diversification of individual lifestyles in recent years, it is expected that the relationship with cars will change from owning to using, which is represented by car sharing and ride sharing. In such an environment change, new movements are taking place. For example, competition in the automotive-related industry is intensifying due to the entry of different industries represented by major IT companies.

In order to respond quickly and flexibly to these movements and continuously provide valuable services, the Group will promote the expansion of "Broadleaf Cloud Platform", which is a newly started service. Furthermore, for the purpose of expanding the current business domain of system sales for domestic automobile market, the Group will accelerate the evolution from a package vendor to a platformer by creating innovative businesses that incorporate cutting-edge technologies. To this end, the Company will accelerate the following measures based on the key strategies of the medium-term management plan.

 (1) Enrichment of services running on "Broadleaf Cloud Platform"
 (2) Promotion of work analysis/optimization software
 (3) Creation of database analysis service
 (4) Development of e-commerce business for automobile parts distribution
 (5) Full-scale expansion into overseas markets

*Refers to the secondary market after new car sales such as car maintenance and car equipment installation.

Mid-term Management Strategy

The Group aims to evolve into a high-growth company by continuing measures to increase profits in its core business of business software as well as measures to create businesses in new business domains.


□Themes for Initiatives in 2021-23

"Two DX"

 ①Promote customers’ Digital Transformation (DX)
 ②Add value to our service infrastructure as the Data Exchanger (DX).




□ Priority Measures □ Social Effects
Measure 1 Introduction of new cloud-based model to the market By responding to EV/PHV, we will support the spread of eco-friendly vehicles
Measure 2 Strengthening of DX solutions By encouraging penetration of the new work style,we will support improvements in labor productivity
Measure 3 EDI extension and opening of the ordering platform By establishing a framework for smooth transactions of recycled products, we will support the efficient use of natural resources
Measure 4 Deployment of the MaaS platform We will improve the convenience of daily life, eliminate the mobility gap, and support the reduction of environmental impact

For more details, please refer to the Mid-term Management Strategy (2021-2023)
* Experts from the Financial Results for FY2020 (disclosed on Feb. 12, 2021)